CHAPTER II, Blog # 13

Consider what your can do within a limited budget.
Some suggestions for a set amount of budgeted funds. The lists are cumulative and the ideas general in scope..

For $1,000.00 you can:
Have your publisher send out review copies.
Make 40 press kits
Send out press kits to local newspapers’ feature editor and review stories in local newspapers and magazines. (Review stories are articles on your book. They are
often easier to convince an editor to run than a book review)
Create a flyer and leave it in bookstores, libraries. Mail it out to your friends, family and fans.
Have a friend create a web page.
Do a local book tour.

For 2,000.00 you can
Buy a half page in Bradley’s Radio & TV interview Report
Print and send out 3,000 post cards or flyers.
Do a regional book tour.

For $5,000.00
Hire a national publicist for selected city markets. However, still buy this manual
for your own information.
Buy a satellite telephone tour.
Do a multi-city book tour.

Obviously there are a wide variety of other options available to the author.

Form a Company
Whether you use a DBA, a C or S corporation you are now a small business and must treat your book campaign like a business. Save receipts, set up an accounting system, and preferably a separate check account. Rent a post office box. You do not want to have ‘fans’, irate or otherwise, knocking at your door. Check if you have to collect sales tax on your books and what paper work goes with it. Print up stationary, business cards, and perhaps an email address separate from your personal email solely for your writing. See your accountant.